I sat the type up and realised it started to drip! Why not take some pics.

As well as pouring the chocolate into the letter forms, I also tried ‘finger painting’ with the chocolate. It’s a different look that could also work.

Experimenting with my chocolate alphabet on Photoshop.

The chocolate experiment

As development into creating the imagery for my magazine-like interview for print, I decided to experiment with type and food.

In part of the interview I have with Oded Ezer he’s questioned; 

‘What is the purpose of your experiments?’

“My first purpose is to have fun. Experimenting for me means playing a game as seriously as a six-year-old boy would. However, I feel that when I really succeed in making something fun, I often manage to surprise myself with something new and unexpected. The hidden purpose of it all is to find fresh ideas for treating typography, words and single letters.” - Oded Ezer.

His reply is my influence to experiment with typography loosely with few boundaries and enjoy the experience of creating type in new and interesting ways.

Experimenting with my interpretation of ‘fun’ typography.

Type good enough to eat.

Object type. The inspiration behind this was sourcing found objects. And I happened to have a purse full of pennies.

Salt or sugar? A very easy medium to use and shape to letters. This is just the beginning of many more experiments to come.

Cheese type, in a type sandwich?

These images are of typography created from potato sliced and fried to be used in promotional material for a band. Although I couldn’t find the designer, I found this particular experiment helpful for layout and the impact physical type imagery can have on the cover of a book. The space around the type is white and it works very well in keeping the focus on the imagery and it’s importance.